05 Jun Greg McGregor’s Proprietary Backend Server and App Development Technology Now Cuts Out the Middle Man on Content Delivery
Until now, you’ve had no choice but to distribute your digital content (video, music, writing, or other content) through existing channels like iTunes and Google Play. Can you imagine how much better owning that content distribution network would be for your customers (not to mention for you)?
First, think about what’s flawed in the existing setup. If your content is available on one operating system, only people who have that system can access it. So if you only distribute through iTunes, people with Android devices are left in the dark. Unfortunately, there’s more time and financial cost in distributing your content across various networks.
Second, your customers are limited in where they can actually consume that content. Your customers can only play your video or music on a device that supports that delivery network. In addition, your customers have to build their content consumption habits around which content they can access from selected devices. It’s not uncommon for consumers to own multiple devices such as an iPad and an Android phone…they’ve learned to switch between the two to consume media. Still, it’s not an ideal solution.
Greg McGregor’s proprietary backend server and app development technology is changing all of this by giving you control, and allowing you to become the content delivery network. The best part is that your customers get direct access to your content…wherever they want it.
Greg has deployed a technology and media delivery solution to web and mobile devices…proprietary development platforms for smartphones and tablets (iOS, Android and Windows, using a one-code base). These devices support your app, which acts as a delivery service for your content.
- Here are the perks from your customers’ perspective.
They Can Access Your Content from Any Device
- Essentially, you have an app that delivers content. That means once that app is downloaded, your customers can access any purchases they make from you on the devices they choose. Think about the Netflix app. If you install it on all your devices, you can access your movies on your XBox, television, tablet, and phone. It’s freedom of consumption. This is a fix for content junkies that want to devour your content across multiple devices.
They Pay Less
- You already know how big a cut iTunes, Amazon, and Google Play take to get your content in front of their users. But we charge a lot less. This allows you pocket the difference, or pass that savings on to your customers. This will highlight you as being the most popular spot to get affordable content in the mobile world.
They Get Nichified Content
- For example: If you specialize in drag racing videos, you can dominate that market. Your content doesn’t get lost in the vast sea of other industries. Your users are fiercely loyal to your niche, and they know you’ll deliver the content they want.
Customers Deliver Their Own Experience Analytics
- With the big boys, you get zero access to the insightful analytics you really need to drive sales and deliver what customers want. But when you control the content, you can see who’s downloading what, which devices they’re using to access your content, and where they live. All of this data is invaluable in helping you develop further product development and sales strategies.
Customers Get Better Content from You
- Once you understand what your customers are looking for in terms of the content you can deliver, you improve your product offering and give them more of what they want. With iTunes and other players, you do a lot of guessing based on sales numbers, but that doesn’t provide the whole story.Owning the content delivery system puts you in charge, builds trust, and helps you better connect with (and sell to) your customers.